THE OFFICIAL NEWS PUBLICATION OF THE VIRGINIA ORTHOPAEDIC SOCIETY
CONTENTS OF THIS ISSUE
Winter 2020 Issue
Membership Report
By Greg Leasure
Membership Manager
Membership Recap
Member Type |
Nov 2014 |
Sep 2015 |
Oct 2016 |
Sep 2017 |
Oct 2018 |
Oct 2019 |
Oct 2020 |
Active - $300 |
269 |
277 |
284 |
305 |
277 |
269 |
282 |
Associate (A) - $300 |
27 |
29 |
32 |
39 |
47 |
54 |
45 |
Associate (B) - $225 |
1 |
2 |
2 |
4 |
5 |
4 |
5 |
Associate (C) - $175 |
0 |
0 |
1 |
5 |
6 |
7 |
5 |
Associate (D) - $175 |
19 |
16 |
30 |
30 |
36 |
41 |
38 |
Associate (E) - $100 |
0 |
0 |
8 |
9 |
11 |
7 |
5 |
Associate (F) - $50 |
- |
- |
- |
- |
- |
1 |
0 |
Emeritus |
26 |
26 |
28 |
32 |
45 |
47 |
55 |
Fellow |
0 |
1 |
10 |
3 |
1 |
4 |
10 |
Honorary |
40 |
39 |
38 |
39 |
36 |
32 |
32 |
Resident |
27 |
61 |
39 |
66 |
71 |
75 |
76 |
Student |
14 |
18 |
32 |
37 |
36 |
46 |
47 |
TOTAL |
423 |
469 |
504 |
569 |
571 |
587 |
600 |
2021 Dues Billing
Schedule–Cycle 1
- October 5, 2020 - 1st regular email notice to all members on Cycle 1 billing.
- October 19, 2020 - 1st dues notice by mail to all members on Cycle 1 billing.
- November 9, 2020 - 1st dues notice by Constant Contact email.
- November 3, 2020- 2nd dues notice by mail.
- December 14, 2020 - 2nd dues notice by Constant Contact email.
- January 4, 2021 – Final dues notice by mail.
- January 25, 2021 - 2nd regular email notice.
- February 15, 2021 - Past due notice by Constant Contact email.
- March 8, 2021 - All remaining members will be dropped from membership.
- March 15, 2021 - Notice of dropped membership will be sent.
Group Billing: There are a total of 20 practices/institutions that are part of the VOS group billing program. These group accounts represent 342 VOS members. We will continue to pursue group billing to our members through the website, emails, dues notices, and Practice Managers.
New Members 2020 YTD:
Member Type |
October 2019 YTD |
Active |
11 |
Associate (A) |
2 |
Associate (B) |
1 |
Associate (C) |
0 |
Associate (D) |
2 |
Associate (E) |
0 |
Associate (F) |
0 |
Fellow |
7 |
Resident |
16 |
Student |
13 |
TOTAL |
52 |
2019/2020 Dropped Members
Member Type |
Cycle 1 - 2019 |
Cycle 7 - 2019 |
Cycle 1 - 2020 |
Cycle 7 - 2020 |
Active |
12 |
31 |
6 |
12 |
Associate (A) |
2 |
0 |
2 |
0 |
Associate (B) |
0 |
1 |
0 |
0 |
Associate (C) |
0 |
0 |
1 |
0 |
Associate (D) |
6 |
1 |
5 |
0 |
Associate (E) |
1 |
2 |
1 |
0 |
Associate (F) |
- |
- |
1 |
0 |
Totals |
21 |
35 |
16 |
12 |
Membership Recruiting & Retention Update
Communications
Constant Contact Emails |
Sent |
Date |
Open |
Clicks |
Bounces |
Update Your Profile |
520 |
8/3/2020 |
117 (25%) |
11 (9%) |
49 (9%) |
Cycle 7 Dues Notice |
25 |
7/28/2020 |
8 (35%) |
0 (0%) |
1 (4%) |
Summer Newsletter |
511 |
6/20/2020 |
123 (27%) |
15 (11%) |
47 (9%) |
Cycle 7 Dues Notice |
42 |
6/3/2020 |
11 (27%) |
1 (9%) |
1 (2%) |
Renew Your Membership #2 |
44 |
5/26/2020 |
9 (21%) |
1 (11%) |
1 (2%) |
Renew Your Membership |
201 |
5/8/2020 |
201 (49%) |
2 (4%) |
35 (17%) |
Become a Member |
10 |
4/8/2020 |
3 (33%) |
0 (0%) |
1 (10%) |
Spring Newsletter |
517 |
4/3/2020 |
223 (48%) |
24 (11%) |
48 (9%) |
Update Your Profile |
502 |
3/13/2020 |
122 (27%) |
6 (5%) |
48 (10%) |
Reinstatement Campaign
We have been sending letters and invoices to all lapsed members asking them to renew, highlighting the upcoming meeting and discounted registration fees for members.
New Member Spotlight
The New Member Spotlight (https://www.vos.org/new-member-spotlight/). This spotlight is featured on the VOS website and in newsletters. The New Member Spotlight highlights individual members, their background and what they hope to benefit from their VOS membership. The spotlight offers an opportunity for new members to share their story with colleagues in the orthopaedic community.
Membership Marketing for the Spring meeting
We have created a marketing plan to target non-member registrants for the Spring meeting at The Greenbrier.
Before the Meeting
• Emails to Non-Member Registrants - An email to non-member and first-time registrants thanking them for registering for the conference and asking them to join.
During the Meeting
• Emails to Non-Member - During the meeting, an email will be sent to non-member registrants thanking them and encouraging them to join.
After the Meeting
• Follow up Emails to Non-Member Registrants - The week following the meeting, an email will be sent to non-member registrants thanking them and encouraging them to join.
VOS 74th |
 |
April 30 - May 1, 2021 Please visit our website at vos.org for updates as they become available. |
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